So this it, Kendrick Lamar just performed Not Like Us at the Super Bowl halftime show, and the internet is having a field day calling it the final nail in Drake’s coffin.
Moreso because Drake was alleged to have tried to take record labels to court to block Kendrick from performing the record.
We all know that Twitter warriors are popping bottles, meme factories are in overdrive, and somewhere in the shadows, Pusha T is probably smiling like a Sith Lord. But let’s pump the brakes for a second. Did Drake really take an ‘L’? Or are we all just caught up in the spectacle?
Theatrics? No. A Tactical Masterpiece.
Drake didn’t just take an ‘L’—he got utterly humiliated. Kendrick knew exactly what he was doing. The Super Bowl is watched by over a hundred million people, and instead of just doing a celebratory set, he used it to take one last victory lap on Drake’s career. If battle rap had a Super Bowl, this was it, and Kendrick took home the Lombardi Trophy while Drake watched from the bleachers.
Then there was Serena Williams, casually grooving to Not Like Us. Let’s be real—this wasn’t just a coincidence. This was strategic, a final nail in the coffin after Kendrick’s lyrical dismantling. This is what happens when a battle rapper turns a diss track into a cultural moment.
Lessons for Upcoming Rappers: Study Kendrick’s Playbook
If you’re an up-and-coming rapper, take out your notebooks. Kendrick just gave a masterclass in how to obliterate an opponent:
Pick the Perfect Moment – A diss track is one thing. Performing it at the Super Bowl? That’s historical. Drake had nowhere to hide. The whole world saw it, and Twitter lit up like a Christmas tree. If you’re going to make a move, make it seismic.
Symbolism Matters – Everything Kendrick did was intentional. From his delivery to the presence of Serena, every detail added another layer of humiliation for Drake. This is how you turn a diss into a legacy-defining moment.
Make Sure There’s No Way Back – Kendrick didn’t just score points—he ensured there was no counterpunch. Drake’s best option now is silence, because anything he says at this point will sound like damage control. That’s how you end an opponent’s relevance in a rap beef.
Drake Can’t Spin This One
This isn’t 2015. This isn’t Meek Mill fumbling the response. This is a one-sided obliteration with no room for recovery. Kendrick didn’t just win the battle; he burned the battlefield, melted Drake’s armor, and danced on the ashes.
Drake might still have chart success, but in terms of respect and credibility in hip-hop’s competitive arena, he’s officially in witness protection. There’s no strategic silence that can save him now.
The lesson here? Don’t poke the bear unless you’re ready for war. And in the war of rap, Kendrick Lamar just proved he’s the general—while Drake’s left waving a white flag from the safety of Instagram comments.